In this issue, containing 136 full- or double-page ads, the battle of roman vs. sans-serif types continues, with accounts being squared in the use of text types. There were 66 ads with 8 different sans-serif types, and 66 ads with 16 different romans. The nod went to the sans-serifs for display purposes, however, in which there were 13 styles used for 69 ads, with 22 different romans in 50 ads.

From the start it was apparent that there was going to be a greater variety of types used than in the issue which was reviewed in December, 1964. Each of the first 14 advertisements contained a different display type. In the entire issue, 50 different types were used for both display and text composition, as opposed to 39 types in the 1964 copy. No unusual trend in type use was noticeable in this business periodical. The only types turned up which have not yet been recorded in “Scoreboard” were the old-timer, John Hancock, and Hermann Zapf’s Kompact.

Display Types

Text Types

This article first appeared in the “Typographic Scoreboard” column of the June 1966 issue of The Inland Printer.